Marking a Key Milestone in the Brand’s Asian Digital Expansion**

Singapore, 21 December 2025 — B-III today announced the official launch of its overseas sales in Singapore, marking a significant milestone in the brand’s international growth strategy. The launch represents B-III’s first step into overseas markets and underscores its commitment to building a strong presence across key Asian regions.

As the inaugural product introduced in Singapore, the Photoprotective Bio Facial Mist is now available to local consumers. Designed to address daily photodamage concerns faced by urban lifestyles, the product reflects B-III’s focus on combining advanced bio-science with practical, everyday skincare solutions.

In parallel with the Singapore launch, the B-III Series is being introduced concurrently in China, with three products debuting simultaneously:

Apple Fruit Cell Serum

Photoprotective Bio Facial Mist

Adenium Obesum Cell Facial Mask

B-III’s market entry is supported by a digital-first retail strategy, leveraging established e-commerce platforms to maximise visibility, accessibility and consumer engagement. In China, the B-III Series will be launched via Tmall Flagship Store, Douyin Mall and Xiaohongshu. In Singapore, the products will be available through the official brand website, Lazada and Shopee, ensuring seamless access for consumers across multiple online touchpoints.

These strategic online channels form the backbone of B-III’s cross-border and domestic e-commerce approach, enabling direct engagement with consumers while creating a scalable foundation for future regional expansion.

Looking ahead, B-III aims to deepen its presence in Asia by building on its Singapore and China operations, while progressively expanding into additional international markets. The brand remains committed to innovation in bio-technology-driven skincare and to delivering high-quality products that meet the evolving needs of modern consumers.

About B-III

B-III is a bio-science-driven skincare brand dedicated to integrating advanced cellular research with contemporary skincare innovation. The brand focuses on developing effective, science-backed products that balance technological sophistication with everyday usability.

新加坡，2025年12月21日 —— B-III 今日正式宣布，其全新 B-III 系列产品 于新加坡市场启动海外售卖，标志着品牌国际化布局迈出关键一步。此次新加坡首发不仅是 B-III 品牌的重要里程碑，也为品牌在亚洲市场的进一步扩展奠定了坚实基础。

作为本次新加坡市场首发产品，Photoprotective Bio Facial Mist（抗光损喷雾） 正式上线。该产品聚焦都市人群日常光损防护需求，结合生物科技理念，致力于为消费者提供便捷、高效且适合日常使用的肌肤防护解决方案。

与此同时，B-III 系列亦在中国市场同步展开产品布局，三款核心产品同时上市，包括：

Apple Fruit Cell Serum（苹果果实细胞精华液）

Photoprotective Bio Facial Mist（抗光损喷雾）

Adenium Obesum Cell Facial Mask（沙漠蔷薇叶细胞面膜）

在渠道策略方面，B-III 坚持 “数字优先（Digital-first）” 的零售战略，通过成熟且高覆盖率的电商平台快速触达消费者。在中国市场，B-III 系列将登陆 天猫旗舰店、抖音商城及小红书；而在新加坡，消费者可通过 品牌官方网站、Lazada 及 Shopee 购买相关产品，全面提升品牌可见度与消费便利性。

B-III 表示，此次新加坡海外售卖启动，不仅是产品进入新市场的开始，更是品牌与国际消费者建立直接联系的重要一步。通过线上渠道，品牌能够更高效地倾听市场反馈、深化用户互动，并持续优化产品与服务体验。

展望未来，B-III 将以新加坡与中国市场为核心支点，持续深化在亚洲地区的电商布局，并逐步拓展至更多国际市场，推动品牌在生物科技护肤领域的长期发展。

关于 B-III

B-III 致力于将生物科技与现代护肤理念相结合，专注于细胞级研究与创新产品开发，旨在为消费者提供兼具科技含量与日常实用性的护肤解决方案。